Undercurrent

From the museum of the future: The merged megapower of Google and Amazon takes over for good. Googlezon creates EPIC, a virtual real-time global editor and interface. The New York Times goes offline in 2014 and becomes a newsletter for the elite and the elderly. That last part sounds like v. 2.0 of dotcom era predictions about the death of newspapers. But this simple, but clever 8-minute flash movie summarizes many of the last few years’ media developments and projects them into the future. The moment when it moves from cool to sublime is when it reaches the present, leaves history behind and changes to prediction mode. The web buzz about this mock Museum of Media History production is of course due exactly to its originality: Had someone published a transcript, it might have started a couple of discussion threads here and there; because of the flash film format it became a phenomenon (and in no time, as one of the auteurs notes). Originality will still get you somewhere. Actually, today creativity and originality can get you somewhere extremely fast. And by 2014, EPIC or not, who knows what kind of creativity will be needed just to get noticed. Connectedness, blogging and P2P may be tearing down the production value of “old media” as we know it, but all the noise will produce a phenomenal demand for originality. Related to this, auteurs Sloan and Thompson are onto something with the NYT newsletter idea. In an essay in Swedish journal Axess published in October (not online), Nicklas Lundblad explores what will happen to that most prestigious of newspaper genres, the leading article, in the age of blogs. He comments on daily newspaper Svenska Dagbladet’s political editor PJ Linder’s “leader blog”, an attempt at using the blog genre to renew the editorial writer’s role. But what will inevitably happen when the usually anonymous editorial writer blogs, is that he steps down from the ultimate authority of the ivory tower and gets his shoes dirty in the great messy web conversation. Lundblad supports the bold experiment, but points to a possible future trend among writers: The need to reassert authority by retreating from that mess: “The result can also be that a new generation of editorial writers enters the stage, with a newfound aristocratic silence as their weapon – writers who refuse to write in other media than printed newspapers; they may choose to write only with long intervals and in elevated style to signal their special value” (my translation). That’s definitely a strategy that some may use to distinguish themselves – hence the New York Times appearing as elite newsletter in 2014 or whenever. Conceiving EPICs is another.

This entry was posted on Saturday, December 11th, 2004 at 11:08 and is filed under Undercurrent in English. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.