People who publish something – anything, please listen to what The Atlantic’s copy chief Marge duMond says in the latest newsletter from the magazine:

The copy editors also make sure that all articles conform to The Atlantic’ls house style, and that the logic of every sentence – and of each article as a whole – flows smoothly. Seemingly small elements play a big part. “We take care of visible details – making sure that things look right, that we have consistent capitalization and correct spelling,” duMond says. “By getting these little things right, we help the reader trust us to get the big things right.”

Exactly. It doesn’t help to get the big things right if the reader doesn’t trust you – because you didn’t put in all the work that’s needed to get the little things right.