Very ambitious headline for this upcoming conference in Kalmar, Sweden in March. I’m looking forward to participate, and I guess the goal must be to contribute one of those 120 ways! I think it makes sense, as the organizers have done, to include blogging – and other genres of user-controlled publishing – as one distinct way among many to increase media accountability. For me, it will be exciting to learn about other tools for achieving the same end.
Obviously bloggers are influencing the media already: Correcting factual mistakes, protesting against perceived bias, holding the media responsible for breaches of ethics – but the potential is much larger than what we have seen so far. Established media who systematically combine the different tools of media accountability (public editors, for example) with an an active, real dialogue with users with, can come a long way. But how many media really do that today?
