Umberto Eco has been a constant provider of reading pleasures over the years, intellectually stimulating, above all in his deceptively light and humorous essays. He is one of those writers who has access to a source of abundance. The serious professor turned successful novelist, of course. He wrote the book on semiotics, then Sean Connery played the monk-detective in the movie adaptation of The Name of the Rose. Beat that. Eco has never been a technology pessimist, that’s why one hesitates to take seriously some of his very un-original statements in a recent interview. That he can only find 10.000 pages when he searches for Goethe when Google finds 15,7 million — that doesn’t change his point about the new confusion of our unfiltered times, though one wonders what search engine he prefers. But some of the other arguments are just too 1997 to be believed (computers have led to increased paper use due to printing, not less — please). Take consolation instead in his confession of liking technical schnickschnack and the image of the aging professor carrying around a 250GB external harddisk with the complete Italian national library on it — that’s the genuine Eco spirit.