Google is a media company

The question mark is out of place in this story’s headline. Definitely Google is a media company. Knol is just a new example of that. All these forays into every possible area which might be “monetized” one way or the other is what makes Google somewhat unheimlich. David B. Yoffie has it right:

If I am a content provider and I depend upon Google as a mechanism to drive traffic to me, should I fear that they may compete with me in the future? The answer is absolutely, positively yes.

(tip: John Battelle).