What Google (and others) can do for journalism

The ever-increasing newspaper crisis and Google chief Schmidt’s claims that there’s nothing the search giant can do that would really help, inspires Dan Froomkin to propose seven ways Google can help journalism (I would add: other actors could contribute also). I like no. 2 and 4 especially:

“* “Adopt” a handful of newspapers, and help them build technologically-sophisticated Web sites, with an emphasis on micro-local and business-to-consumer relationships. For instance, local papers need ways to database local advertising, local content, and information on local readers — then serve up ads based on psycho-graphic and geographic information. Newspapers can’t seem to figure this out by themselves. Then make the technology available to others.

* Create and endow an independent nonprofit; put esteemed journalists on its board; let them buy newspapers from owners who are wringing them dry and run them as nonprofits.

* Create an open-source journalism wire service, hiring excellent laid-off reporters to do great narrative and investigative work that’s free for the picking.

* Fund a short-term project to hire laid-off journalists from across the country, connect them virtually with hot programmers, and see what they come up with.

* Create a journalist-mediated repository of citizen journalism. Hire professional journalists to “accredit” excellent citizen journalism and train citizen journalists.

* Create “endowed chairs” for bloggers who can then quit their day-jobs and do actual reporting as well as blogging.

* Contribute to nonprofit journalistic ventures and foundations, i.e. ProPublica, the Center for Public Integrity – and NiemanWatchdog.org (where I am deputy editor and where this post first appeared.)”