Do some people actively choose to remain offline, as an alternative strategy of media use? Ulrich Riehm and Bettina-Johanna Krings claim that in an article in the Medien & Kommunikationswissenschaft journal (abstract only, scroll down). The authors write that “for the foreseeable future there will be a relatively stable group of non-users”. That means that the vision of “internet for all” must be revised, they believe. Non-use has so far been seen as something to be overcome, not a fact society has to live with. Acknowledging this will have an impact on debates on digital divides, they conclude (and on the development of online public services, one might wonder).
Without having access to their material, it’s hard to assess the reseachers’ claims. In Norway, the online population has been growing from 2,2 Million in mid-2000 to 3,2 Mill. in December 2005. According to this TNS Gallup material, 652.000 or 17 percent of Norwegians over the age of 12 years are offline now. In mid-2000 42 percent were offline.