When I studied political science, the four quadrant chart was used so much that it became always laughable, you made jokes with them. But it’s a simple, powerful, ockhamesque tool, something Josh Young demonstrates in a blog post about different kinds of structuring information in journalism (via Jay Rosen’s flying seminar). Taking Josh Marshall and Talking Points Memo as a case study in how a subject can be treated broadly in shallow “containers”, Young to me comes up with an excellent description on how the blog can be used to produce high quality journalism — efficiently:
Each dispatch isn’t comprehensive. They catch the reader up on past reporting with a few links to previous posts. Or they start off with a link or two to others’ posts or articles, promising to pick up the issue where they left off. Then they take a deep look at a small set of questions, teasing out contradictions, and end up with a set of conclusions or a new, more pointed set of questions for the next post. The point is that the containers are small-shallow in the sense that they’re often only exposing a few dots at a time and not necessarily always trying to connect them all up as they go along. These posts don’t feign omniscience the way some, though certainly not all, traditional journalistic pieces do; they admit doubt and highlight confusion. The goal is to isolate facts, issues, and relationships, not always synthesize them. But a critical characteristic of the form is that Josh Marshall’s dispatches on fired USAs compose a series. Each post extends previous ones or adds more to the same canvas. They’re all part of some bigger picture; they’re cumulative. And that is why, taken together, they amount to journalism that’s broad in subject.
Bonus link: A profile of Josh Marshall contains this gem on blog-based journalism’s business model:
Begin as a tiny operation. Manage to gain a following. As the audience grows, ask readers for donations and accept advertising. As the advertising and donations grow, add reporters and features. Repeat as often as needed.
This is something I would like to copy. Maybe here.