We heard it for the first time last year, and now again: The leading Norwegian news sites have sold all their most attractive advertising formats several months in advance, according to media agency Carat. There are some interesting details here, such as why don’t the sites increase their (real) prices? Also worth noticing: While before the business pundits always told you that only a few big websites would earn money from ads, now also smaller niche sites and those targeting special interest groups are getting interesting.

The big Norwegian sites are big. Newspaper site VG now boasts 901.000 daily readers (numbers from TNS Gallup). In a country of 4,5 Million… For those able to understand Norwegian, there are some demographic specifics over at Gallup.