In this week’s Mandag Morgen, I contributed to an analysis (subscription required) of blogging and opinion leadership in Norway (a favourite topic). Some key figures from a survey among the Norwegian online community (83 percent of Norwegians over 12 years are online):

• 7 percent of users read blogs every day.
• An additional 19 percent of users read blogs at least once a week. Hence, 840.000 Norwegians are at least weekly blog readers.
• Of those reading blogs, 86 percent follow one to four blogs. Only 2 percent read more than ten blogs.
• 36 percent have contributed comments to blogs.

Coverage of the story in Dagbladet.