The BBC’s new online strategy is to build a public service version of MySpace.com, according to Media Guardian. The broadcaster would “refocus all future BBC digital output and services around three concepts – “share”, “find” and “play”:

[T]he share concept would allow users to “create your own space and to build bbc.co.uk around you”, encouraging them to launch ther own blogs and post home videos on the site. The BBC is also running a competition to revamp the bbc.co.uk 2.0 website, asking the public to redesign the homepage to “exploit the fuctionality and usability of services such as Flickr, YouTube, Technorati and Wikipedia”.

The conclusions stem from an internal “Creative Future” review (more here).

Since the BBC usually have led the way for other public service broadcasters – showed them how to innovate – it’s always interesting to note BBC ideas. Now their thinking seems to be veery far ahead of their peers such as our NRK. Another example is the Creative Archive project. BBC Backstage yet another…