Probably a marketing scoop by the University of Bergen: They hired a young student to blog about student life, the city, the university as part of the effort to attract more students. An excellent alternative to embarrassing cinema commercials and other panic-smelling university advertising campaigns. Add to this that Kristin Breivik is a talented blogger understanding the genre, that she sounds authentic and that she knows what the audience wants – and this initiative looks like something that will get students to talk about the university (via forbruker.no).