As part of the ongoing reform of the university sector, some of the funding of Norwegian universities and colleges will be distributed according to scientists’ and departments’ participation in the wider public sphere (so-called “formidling”). A committee is currently working on indicators measuring such participation. In a preliminary report, the committee recommends to drop earlier plans of a separate indicator for web publishing. This means that universities or individual scientists won’t get any reward for maintaining websites aimed at the general public. Hence no financial incentives for scientists to create rich personal websites and/or blogs such as Jill’s. Publishing articles in edited online news sites and magazines will however earn “points” (I was told this by a representative of the committee). So maybe scientists with an above average interest in communicating with the public should launch an edited web magazine where their blog posts can be republished?