Economist feeding bloggers

The Economist has definitely left the laid-back mindset behind. Not content with opening their online archives and making the whole print edition available online, here’s another aggressive step to build traffic: Feeding bloggers stories from the upcoming print edition before publication. The top 100 US political bloggers, that is (hm, do we even have 100 political bloggers in Norway?). Placing stories in other media is something publications have been doing for ages. That bloggers now get the “honour” is an example of how important they are seen as producers of buzz and attention for the traditional media (via Medievärlden).