1. Some YouTube video publishers are pulling in serious advertising money:

YouTube declined to comment on how much money partners earned on average, partly because advertiser demand varies for different kinds of videos. But a spokesman, Aaron Zamost, said “hundreds of YouTube partners are making thousands of dollars a month.” At least a few are making a full-time living: Mr. Buckley said he was earning over $100,000 from YouTube advertisements.

2. Iain Dale, “neither politician nor journalist”:

He gets £12-15,000 per year from advertising, but, Dale adds, a lot of his income is on the back of the blog, if not directly related. The work he does for Sky and the Telegraph, for example.