A reporter reflects on the presidential campaign 2008:

Obama’s unprecedented online success guarantees that there’s not a single campaign in 2012, Democratic or Republican, that won’t place the Web at the core of its operation. The floodgates are open. This doesn’t mean just hiring Web developers, bloggers, videographers — the works. It also means using the Internet to invite people into the process, giving them something to work for, offering them a stake in victory or defeat.