Voluntary “subscription” made easy — the Solution?

Steve Outing has talked to the founder of a not-yet existing service that promises to channel money from users to news sites and blogs (yes, paying for content!). And he is very, very positive:

You have every reason to be skeptical that a company that hasn’t even released its product commercially — just a preview edition is available for viewing now — has the solution that no one else has figured out yet: how to get Internet users to pay for content. But when I learned about it from co-founder Cynthia Typaldos recently, her idea clicked for me. Could this be the missing link? I hear about a lot of new companies and ideas in my work, but seldom do I get tipped off to something in the works that I sense will be a game-changer.

So here’s the concept:

Think of it this way and you’ll understand the core concept behind Kachingle: Just as online users currently pay an Internet provider $30 or more a month for their computers to access the Internet, and perhaps a monthly fee for all the music they want from a service like Rhapsody, they’ll also pay a monthly fee for all the news and blog content on the Web. Only the last fee is voluntary, and it will be up to publishers to educate the public on the importance of paying for content online. … The next important point to grasp about the Kachingle model is that it allows individuals to financially support the online content providers that they like best. So if a newspaper wants to get paid for its content when a Web site visitor clicks through to one of its articles, it should ask that the visitor support the site via Kachingle.

Read the whole column for all the details.