The latest idea to emerge from Google’s labs is Fast Flip, a new way of speed-browsing through news and current affairs websites. You should try it, it’s fun and easy to see the potential. I’ve already discovered many good stories and had a new look at forgotten sites. Serendipity, like browsing a good magazine rack in a kiosk, but much faster.
Some media observers see a significant shift in that Google will share revenue from the ads shown with the content, but this must be an exaggeration. How could Google not share revenue when they are displaying whole pages from other publishers’ websites? This surely goes beyond the usual search engine indexing. Google not sharing revenue here would make publishers call their lawyers — and this time rightly so.
Good weekend flipping!
What’s interesting with Fastflip as a product, is it’s apparent ability to learn from your selections. Haven’t seen that implemented well since the late Findory.com.
Times must be bad for US Publishers, though, if they think this is actually helps them financially and traffic wise. I can’t imagine that there will be much revenue to share on a site like this, if the ads are anything to judge by.